Bend Oregon Lights

2015 Klamath County Visitor Guide

This topic contains 2 replies, has 3 voices, and was last updated by  Jon Rahl, Seaside 1 year, 11 months ago.

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  • #3193

    Our group will be developing a new annual Visitor Guide / Travel Planner later in 2015. With 2014 guide supplies nearly exhausted – and knowing we’d need several months to develop a new piece – we needed a stopgap guide for digital and snail mail fulfillment. And we needed it fast.

    Our team assembled a broad range of proprietary content and turned this project around in a couple weeks in early January.

    As a stopgap piece for a few months we’re happy with the team and with the final product.

    http://magazine.discoverklamath.com/2015-visitors-guide/

    #3286
     Travel Medford 
    Participant

    How many DMO’s are putting ads in there Visitor Guides to offset the price of design and printing? Do you feel ads are needed?

    #3291
     Jon Rahl, Seaside 
    Keymaster

    We continue to have advertising in our visitor guide. In fact, 2016 will be the first year we will be a self-sustaining guide (we’ve been supplementing the cost of guide production in the past) because of advertising. This will infuse our advertising budget with an additional $15-20K. I definitely think ads are necessary and helpful. If created with good design and not too much copy, great ads should enhance a guide and not hurt it.

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